branding pop up corners
This section is for businesses in entertainment: music festivals, concert organisers, exhibition curators, etc, as well as for brands that are interested in monetising on events of that sort. There is a special architecture and design to every festival: a zone for the main act, and a zone for a short break, and a seamless connecting area in between, etc. Each one has to have its own identity and a spotlight on a surprising element. For brands, festivals are a getaway, where they can play and reinvent their visual identity in their own explosive ways.
I’ve been drawn to stadiums for all my life. There is something grand about them, that is more than yourself, more than the group of visitors on a stadium tour, or even more than the current crowd of supporters cheering for their team on the ongoing game. I think of the energy that a crowd can generate, while getting together bound by one cause. Especially, when the energy comes from something like enjoying your favourite sport or singing along to your favourite song. One singular event is interpreted in thousand ways within the minds of thousands. Normally, these events generate a lot of happiness. That is why I love stadiums, music festivals, theatrical performances and events of this sort.
As a designer, while attending festivals or any other events of crowd pilgrimage, I pay attention to the themes, and concepts, typography and stage layouts, and how the territories are divided in designated areas. What design ideas trigger immediate urge for an Instagram story. How easy is the navigation around the area. The crowd needs to be guided and offered alternative choices of having fun. Here is where space layout planning from a professional designer comes of high importance.
Brands on these events have a great freedom to offer something other than the basic, recognised representation of their business. They can wear a costume to change or enhance their identity. From portable pop up corners, to branded lounge areas, a designer’s advice can guide you through what’s in trend in shapes and colours, and how to connect with your consumer most easily and seamlessly. Whether it’s easier to stand out to attract, or get yourself some proper wheels to get to Muhammad if he hasn’t discovered your mountain yet for some reason.
This package will be interesting for concert or festival organisers, businesses in trade fairs or exhibitions, as well as for brands who want to represent themselves using the opportunity. It would normally include:
Concept planning and mood board creation
Space plan layout
3D images
Furniture and accessories scheduling
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